We wanted to tell the story of Raunic in a way people remember. So we made a film — and made it the way we advise our clients to work: with AI as the tool, and people making the decisions.
The film is in Norwegian, with Norwegian subtitles.
Three things made with AI
1. The story and script
We started with what we wanted to say: who we are, where we come from, and what we stand for. AI helped us find the form — turning notes into a story with rhythm and direction. Every sentence was still read, discussed and approved by us.
2. Every image and all the video
Every single image in the film is generated with AI: bare coastal rock, sea, clouds and a rowan tree standing firm in the weather. No film crew, no shooting days. Instead, many rounds of descriptions, drafts and selection, until the images told the story we wanted.
3. The narration
The voice in the film is Eirik's, but he never read the script. An AI model has been trained on his voice, and the narration was generated straight from the text, which was also written with AI. No studio, no recording sessions, no retakes. If we want to change a sentence, we change the text and generate the audio again.
We used a voice we had the right to use: our own.
This is the kind of brand building and storytelling AI is good at. The hard part isn't the technology, but knowing what you want to say.
What AI is good at — and less good at
AI is fast, cheap to experiment with, and can create images that would otherwise require major productions. That makes it possible for a small business to tell its story with a look that used to be reserved for the big players.
But AI doesn't know what matters to you. It doesn't find the core of your story, and it doesn't know your customers. That work has to be done by people, and that's where most of the value lies.
Want a film about your business?
We make AI brand films for other businesses too: your story, told so people remember it, at a fraction of the cost of a traditional production. We start with a conversation about what you want to say.